Beyoncé is in the new Levi’s campaign!
The campaign reimagines the classic Levi’s looks and ads with the first chapter being based on the 1985 “Launderette” ad, which features Queen Bey.
The ad sees Beyoncé strutting into a launderette and stripping down to her tighty whities, taking off her Levi jeans to wash them, which features a snippet of her song, LEVII’S JEANS.
In a statement, Beyoncé said: “My song ‘LEVII’S JEANS’ celebrates what I believe is the ultimate Americana uniform — something we all wear with pride,”
“I am honored to work with Levi’s® to create quintessential American iconography. Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me."
"I look forward to exploring innovative ways for our visions to align in empowering women and honoring their strength," she continued.
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