Kim Kardashian in Reuben Avenue
Kim Kardashian West wore a two-piece by Irish designer Reuben Avenue yesterday.
The business mogul appeared on America's Today Show to launch her latest business venture SKIMS
Kim chose to make the huge announcement in a stunning silk two-piece which she styled with a sleek back bob and open-toe heels.
Eoin Dillon, the Dublin designer behind Reuben Avenue, is currently partaking in Scéal, the story of Irish craft and design in Kilkenny on Nassau Street.
Scéal is inspired by how 'we use clothing and how we interact with our environments.'
Dillon created the pieces seen on Kim as part of a bigger collection.
In doing so he worked with a number of biodegradable fabrics.
These included silk, Irish linen, shell buttons and organic cotton threads.
The two-piece is on sale in Kilkenny until the end of September or while stocks last.
According to the Reuben Avenue website, the unisex shirt is called the Ory Silk Shirt.
It's retailing for €290.
While the unisex Ory Silk Trousers are priced at €240.
SKIMS
Kim appeared on the show to launch her new business SKIMS.
The official website describes the brand as, 'the new, solution focused approach to shape enhancing undergarments.'
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Kim's latest venture was born out of her frustration when it came to finding the right support, coverage and shade for her body.
The range includes shapewear and underwear for all shapes, sizes and skin tones.
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The reality star evidently found success with line making $2 million in 'minutes' when it went live this morning.
Prices start from €29.95 and you can check out the collection here.
Alice Marie Johnson
One of the faces of SKIMS is Alice Marie Johnson.
Kim helped free Johnson from prison last June.
She sought clemency from President Donald Trump for the 64-year-old.
Johnson served 21 years in prison for her first time drug offence.
Since successfully securing the release of Johnson from prison, Kim has begun studying to become a lawyer.
