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Netflix Clarifies Reports Of W...

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Netflix Clarifies Reports Of Weekend Pricing Trials As 'False'

SPIN 1038
SPIN 1038

07:33 16 May 2017


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Netflix have denied they are testing new price plans for weekends.

Earlier, it had been reported the streaming service had been trialling a price hike on Saturday's and Sunday's.

However, in a statement to SPIN, it's been made clear that a so-called "weekend only" price plan is not being trialled, following an unrelated test that took place on a weekend in Australia.

"We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer it generally.

"Reports that we are testing 'weekend-only' pricing are inaccurate and entirely false. As our statement clearly states, this testing varies in length and time and the fact that some members saw this test on a weekend is completely unrelated.
 
"This testing is limited to Australia."

 


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