The Guinness Storehouse has officially launched Alive in 25, a yearlong campaign set to celebrate creativity and community to mark its 25th anniversary in 2025
The Guinness Storehouse is coming Alive in 25! On New Year’s Eve, Dublin-based folkquartet, The Scratch, gave a sneak preview of what’s in store at the Home of Guinness in 2025 and
celebrate its 25th anniversary.
In the last 12 months, the Guinness Storehouse saw a 10% increase in total visitor numbers, welcoming 1.65 million visitors to Dublin from across the world. 1.5 million pints of Guinness and Guinness 0.0 were served, an impressive 102,000 new pint pouring experts were certified by the Guinness Academy. Romance was in the air as The Gravity Bar witnessed 12 proposals (they all said yes) as well as welcoming its most senior guest at 98 years young.
“This year, we were incredibly proud to have welcomed 25 million visitors since opening in 2000, which is testament to the world-class experience, innovation, and enduring appeal of the Guinness Storehouse, as well as the power of Irish hospitality,” said Catherine Toolan, Managing Director, Diageo Irish Brand Homes.
Toolan added: “Since opening our doors, the Guinness Storehouse has captivated millions with its rich history, engaging storytelling and innovative exhibits that underscore the growing demand for experiences that connect domestic and international visitors with local culture and the heart and soul of Guinness.“
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The Guinness Storehouse has continued its focus on curating premium experiences and cultural events with world class artists and exciting Irish talent to attract international visitors and appeal to domestic audiences.
Some STOUTie this world 2024 Guinness Storehouse facts
- The Guinness Storehouse officially opened on 27 November 2000 with An Taoiseach, Bertie Ahern, as guest of honour.
- Bill Clinton and Hillary Clinton were the first high profile visitors on 12 December 2000
- The Guinness Storehouse was confirmed as Ireland’s number one tourist attraction in its first year of operation, welcoming 570,000 visitors
- The Guinness Storehouse welcomed 1.65 million visitors in 2024
- Including over 5,000 visitors from New Zealand, the furthest point from Dublin at over 18,000km away
- The Guinness Storehouse served over 1.5 million pints of Guinness and Guinness 0.0
- Printed 184,000 STOUTies (selfies on a stout) on top of creamy pints of Guinness
- 40,000 individually hand tied bunches of barley to create the new Ingredients Floor Experience which launched in 2024
- 39,000 Oysters shucked; 58,000 slice of Guinness brown bread served; 32,000 Guinness & beef stews sold
- 18,000 visitors played the bodhran live in the Home of Guinness
- 12 marriage proposals made in the Guinness Storehouse, all accepted!
Now, the Home of Guinness is set to write a bold new chapter in its extraordinary journey, with over 265-years of stories from the Guinness archives coming alive across seven floors, through Alive in 25, an exciting year-long campaign that sets to celebrate even more cultural events and community initiatives.
To kick-off New Year’s Eve, Dublin-based folk quartet, The Scratch, treated visitors, together with their fans and people from Dublin 8 to a taste of what’s to come in 2025 with a special performance outside the main doors of the Guinness Storehouse, where bold and colourful projections lit up the skyline overlooking the city.
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“Guinness Storehouse Alive in 25 is our way to create a year of magic that will reflect the vibrancy and dynamism of our customers, community and culture, at the Home of Guinness.” said Toolan.
Don't just hear about it, experience Alive in 25.
Be the first to know about upcoming events and experiences at the Guinness Storehouse in 2025. Follow @homeofguinness #Alivein25 and visit www.guinness-storehouse.com
