White Claw turned up the heat at this year’s Electric Picnic with a surprise no one saw coming!
In a thrilling twist, the brand brought the brotherly duo, Le Boom, to the stage, making waves and setting the perfect tone for an unforgettable weekend.
Hailing from Navan, Co. Meath, Le Boom have been making serious noise in the electro-dance scene, and their Electric Picnic performance was nothing short of electric. The duo, known for their infectious energy and boundary-pushing beats, took over the White Claw Shore Club on Friday, August 16th, from 7-8pm, transforming the stage into a pulsating haven of sound and light. For those lucky enough to be there, it was the ultimate kick-off to the festival—intimate, intense, and utterly unmissable.
Fans of the duo took to social media with their reactions to the surprise gig
Brand Manager at White Claw Ireland, Kerri Murphy, spoke to SPIN about the secret set:
'At this year’s Electric Picnic, our goal was to create an unforgettable experience for our consumers, and partnering with Le Boom for our Secret Set was a natural choice. Their dynamic energy and feel-good vibes perfectly embody the essence of the White Claw Shore Club. The performance was truly electrifying, setting the tone for an incredible weekend and underscoring our commitment to delivering unique, memorable and refreshing moments.'
Here's hoping this is just the beginning and we can look forward to many more secret sets from emerging Irish musicians throughout the Autumn and Winter months!
Catch all the highlights and more on socials @WhiteClawIreland
