Online retailer ASOS have made a few changes to their website that have been welcomed with open arms by their users.
On their site, they're now including models with different body types showcasing their clothes.
They took to Twitter yesterday to tell users to keep an eye on the app, as it will be used there soon, too.
omg i love @asos even more!!! finally showing the same item on girls with different body types 💕💕💕 pic.twitter.com/fU6pcbb6wt
— eleanor (@ejhc13) March 16, 2018
Keep your eyes peeled as this rolls out across our app 👀 https://t.co/Hb4aMD4zOE
— ASOS (@ASOS) March 21, 2018
It has received great praise from users.
as much as i rag on your delivery methods u are always paving the way when it comes to technology, fashion and body positivity!!! we 💕 asos
— eleanor (@ejhc13) March 21, 2018
This is super helpful! Definitely have had to return stuff as I just didn't realise it would look so different on somebody with my body shape! So pleased to see all beautiful shapes and sizes represented 💜
— Marcelle Chamberlin (@marcellehoa) March 22, 2018
Love this! What a good idea!!! 💖
— Mrs. Claire Corbyn (@MrsClaireCorbyn) March 21, 2018
ASOS have added that they're not sure if it will be used in the menswear yet too. They're trying out new technology and it is still in the early stages.
