Well, if anyone knows how to market himself and build anything that might be on the horizon, we needn't look further than Conor McGregor.
The Notorious is currently taking a hiatus from the UFC as he and girlfriend Dee Devlin prepare to welcome their first child into the world.
However, it hasn't stopped any talk of the possibility of a super-fight with boxing legend Floyd Mayweather. Both camps seem keen for the fight to happen but Mayweather last hinted there was a hold up by telling McGregor to 'take care of his business' with the UFC first.
It doesn't seem to have phased McGregor, who paid a visit to Irish boxer Michael Conlan in California:
Young Kings ☘ï¸ðŸ‡®ðŸ‡ªâ˜˜ï¸
@TheNotoriousMMA pic.twitter.com/YBNrqbNeBv— Michael Conlan (@mickconlan11) February 18, 2017
It started all sorts of questions surrounding the reports McGregor will walk Conlan to the ring for the former Olympian's pro debut at the theatre in Madison Square Garden on St Patrick's Day.
It wasn't just a casual visit, though, as The Mac Life have released a video showing McGregor doing a bit of work on a bag, showing that he's concentrating on boxing, at least for now.