Facebook and Instagram users will have to opt-out if they don't want the social media platforms to use their public posts to train artificial intelligence.
Meta says it will use publicly shared content to 'better understand' cultures, languages and history.
Meta had planned to start feeding posts by EU users to its AI models last year, but it was delayed following intervention from the Data Protection Commission.
Host of the For Tech’s Sake Podcast, Elaine Burke, explains how the data will be used:
"It can mean that its part of a very very large data set that can then be used for image generation."
However Elaine says Meta could go another direction with it, "Meta essentially is an advertising business and how it wants to use AI in that case means that it might just by trying to learn things about you or about users like you."

Associate Professor of Digital Media and Society at DCU, Dr Tanya Lokot, says the AI technology Meta is developing is potentially very powerful:
"Keeping in mind that now its not just used for selling you advertisements but its also used to train very powerful AI models."
Dr. Lokot continued, "It can then be used for good but it can also be abused for manipulative purposes, and then not just your texts or words you write but also the images you share."