The collab we didn't know we needed!
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Pringles have launched a mystery flavour in Ireland as part of a partnership with gaming icon, Super Mario.
The partnership sees Pringles launch a new, limited-edition “mystery flavour” in a distinctive silver can featuring one of the Super Mario universe’s signature Question Blocks. The partnership also sees Mario, Luigi and friends appearing on Pringles’ iconic tubes including Original, Salt & Vinegar, Texas BBQ and Sour Cream & Onion. The tubes will be available across all major supermarkets until May2.
Fans able to uncover the mystery by correctly identifying the flavour will have the chance to win a trip to New York City. The grand prize, worth over €8,000, includes return flights for two adults to New York, six nights' accommodation, roundtrip airport transfers and spending money. To enter, consumers can scan the QR code on the tube and submit their guess on the Pringles website. The competition closes on 5thMay 20253. The flavour will be revealed via Pringles UKI social media channels later that month.
Speaking as part of the launch, Ann Rose Eng, Senior Brand Manager, Pringles Ireland said: “We're thrilled to bring this exciting mystery flavour to our consumers in Ireland. We believe it will spark a lot of fun and conversation as people try to decipher the unique taste. It's a great opportunity for people to come together, share their guesses, and enjoy a bit of friendly competition. And of course, we can't wait to see who cracks the code and wins the trip to New York!”
Details on how to enter the competition are available on Pringles tubes or for more information visit www.pringles.com/ie/promotions.
